Ruready2 banner graphics

Tasked with the challenge of completely revamping Ruready2.com, a website which provides young people with information on health services, I knew that I had to start with the graphics.

The idea was simple. These banner graphics had to be bright and colourful to appeal to the youth audience, yet not so garish and over-the-top that they distracted from the content or looked bad.

I followed the same basic idea I'd used when making the LINC Online banners, keeping the site's name (also completely redesigned) on every page, but letting the name of each individual website section take precedent.

I used fonts which were clear and easy to read, yet which were kind of fun without being silly. Health is, after all, a serious matter.

The site itself isn't live yet, at least, the new design isn't anyway, but in terms of graphics we're pretty much good to go.